Distribution method
Ten basic marketing methods of Minch EL decoration materials
★Non-store retailing
You can create your own business without the electro luminescent techniques! There are fixed designs and convenient production procedures for our Minch electro luminescent decoration materials, as long as you have learned and mastered the whole techniques concerning el, every body can design and produce the standardized and fascinating application cases. In this way, can you promote and gain the market even without any real shops.
★Showroom marketing
In principle, Minch demands that all distributors should have their own shops in the building and decoration materials homes in their local city. If any distributors do not have their own shops at present, Minch's most basic requirements are that this kind of distributors should cooperate to establish the showroom with the shop owners in the local building and decoration materials home. With this way, can they meet the demands for the basic promotion and show for the products.
We should have shopping malls in the market, establish well the showroom or the sample room, and prepare well the color paages, samples, videos and other necessary documents, so that customers can have full, direct and intuitive feelings to our products.
★Marketing in the showroom
At first, we should operate the business with cost price, produce well some samples well, and then invite new customers to visit the samples or the showroom, then invite the owners of the samples to introduce the advantages of Minch products to the new customers, so that customers can see the different decoration effects from different samples with different materials. We should show our products with the real facts, which are much better than the oral presentation.
★Personal relationship marketing
We should fully make use of the personal relationship in the local place, and focus on KTV, hotels, shop show windows, coffee shops, and the designers' promotion channels, fix the case on how to tackle the key problems. We should use the social public relationship, the governmental channels and other big business to establish good cooperation relationship with the local organs of authority and competent departments.
Combine the union vertically
According to the principle of mutual benefits, we should establish good business cooperation relationship with the local decoration companies, building materials companies, and painting companies , etc. We should combine their business with our products closely, and then sell our products to any place we can.
★Marketing by persuasion
We can persuade the customers who would like to decorate their shops without stopping business to choose our Minch EL decoration materials. It will not delay their normal work and rest. We can decorate their shops faster, without toxicity and noises, so that you can operate your business normally. You definitely will choose our products due to cheaper price, lower power consumption and fashion, etc.
★Service Marketing
When we find the new customers, we should not forget the maintenance of the old customers. We should establish the files for customers, visit customers regularly, make good reputation marketing, and have good and stable relationship with the competent leaders in some important companies, so that we can make sure business can last for a long time without any stop.
★Create the marketing atmosphere by news
We should make fully integrate the mighty advertising sources of the headquarter, and take advantage of the new green concept to skillfully make the news marketing. Minch EL decoration materials are the first one in the world, the application of our patented products is very popular in the common people now. We should establish the model that people will regard their use for Minch EL decoration as a fashional life style and a high technical application, so that we can get more profits in a great leap way.
Marketing with other people's help
Minch EL decoration materials are the energy saving projects advocated by the governments greatly. We should make full use of the local governments and the social sources of our institutions, and actively take part in the activities concerning environmental protection and energy conservation promoted by the governments, so that we can yield twice the results with half the effort. For example, we can join in the local association, building industry convention, and other relevant propagandas. With these methods, can we expand the brand effects more effectively and fast, and enhance our brand awareness.
★Marketing by designers
There are great business opportunities with marketing by designers, and we can not ignore this method. Minch El decoration materials are our original and innovative products, so that designers will be willing to recommend to their customers. The particular methods of marketing by designers should be introduced and trained especially by the headquarters.